Chapmans Electrical
THE PROJECT
Transforming this service driven, local electric retailer
We re-developed the brand to cover both the domestic & commercial arms of the business, creating a versatile concept which spans both trade and home settings; from a white goods e-shop to trade electrical services. Each setting now has its own colour palette to create a distinct identity, distinguishing each business aspect from a large range of services, thus enabling user clarity when engaging digitally.
- New identity
- Brand guidelines
- Diverse brand application
- Digital Solution
- E-commerce uplift
TESTIMONIAL
“We’re really pleased with our new identity. The creative process has sharpened our communications both digitally and on the ground resulting in tangible commercial advantage ”
Robert Chapman, Managing Director - Chapmans