Chapmans Electrical


Transforming this service driven, local electric retailer

We re-developed the brand to cover both the domestic & commercial arms of the business, creating a versatile concept which spans both trade and home settings; from a white goods e-shop to trade electrical services. Each setting now has its own colour palette to create a distinct identity, distinguishing each business aspect from a large range of services, thus enabling user clarity when engaging digitally.

  • New identity
  • Brand guidelines
  • Diverse brand application
  • Digital Solution
  • E-commerce uplift


“We’re really pleased with our new identity. The creative process has sharpened our communications both digitally and on the ground resulting in tangible commercial advantage ”

Robert Chapman, Managing Director - Chapmans